--- title: "E-Commerce Site Generator with Customization CMS (MyEasyWeb)" description: "Multi-tenant SaaS platform generating custom e-commerce sites for 400+ resellers in the European promotional products industry - 108K lines of code, 7 languages, 32 currencies, 1,506 commits over ~3 years." locale: "en" canonical: "https://portfolio.josedacosta.info/en/achievements/generateur-sites-ecommerce-avec-cms" source: "https://portfolio.josedacosta.info/en/achievements/generateur-sites-ecommerce-avec-cms.md" html_source: "https://portfolio.josedacosta.info/en/achievements/generateur-sites-ecommerce-avec-cms" author: "José DA COSTA" date: "2012" type: "achievement" slug: "generateur-sites-ecommerce-avec-cms" tags: ["PHP 5.3+", "Symfony 2.4", "Symfony 3.1", "Silex 2.0", "MySQL", "Doctrine ORM", "Apache Solr", "ElasticSearch", "Memcached", "Twig", "Amazon SES", "jQuery", "REST API (FOS)"] generated_at: "2026-04-23T15:46:46.633Z" --- # E-Commerce Site Generator with Customization CMS (MyEasyWeb) Multi-tenant SaaS platform generating custom e-commerce sites for 400+ resellers in the European promotional products industry - 108K lines of code, 7 languages, 32 currencies, 1,506 commits over ~3 years. **Date:** 2013 - 2016 **Duration:** ~3 years **Role:** Senior Software Engineer **Technologies:** PHP 5.3+, Symfony 2.4, Symfony 3.1, Silex 2.0, MySQL, Doctrine ORM, Apache Solr, ElasticSearch, Memcached, Twig, Amazon SES, jQuery, REST API (FOS) ### Key Metrics - Lines of Code: **-** - PHP, CSS, JS, Twig across 3 applications - Client Sites: **-** - Active reseller sites with custom domains - Languages: **-** - FR, EN, ES, DE, IT, NL, PT - Currencies: **-** - ECB exchange rates, auto-updated ## Project Overview _What MyEasyWeb is and why it exists_ - MyEasyWeb is a **multi-tenant SaaS platform** that generates white-label e-commerce websites for resellers of promotional products. Developed by **Medialeads** for **European Sourcing**, the European leader in promotional product databases, the platform allows each reseller (distributor) to have their own branded website - with their logo, colors, domain name, and customized catalog - while being automatically fed by the centralized European Sourcing database of over **520,000 products** from 800+ suppliers. - The system is composed of **three distinct applications**: the main front-end and reseller back-office (myeasyweb.net, Symfony 2.4), an internal administration back-office for European Sourcing staff (bo.myeasyweb.pro, Symfony 3.1), and a showcase/product search site (myeasyweb.pro, Silex 2.0). Each reseller site is identified by its domain name, and the application dynamically loads the corresponding configuration (theme, languages, suppliers, margins) on every request. - Dashboard with recent orders, contacts, products, and newsletter statistics - Full site customization: themes, colors, fonts, logos, header docs, CSS overrides - Product catalog with Solr/ElasticSearch full-text search and supplier filtering - Quote request system with configurable minimum amounts and email notifications (Amazon SES) - Complete advertising system: slideshows, banners, skyscrapers, category ads - Statistics dashboards: quotes, contacts, product views, search queries - Corporate pages, custom menus, and downloads module for free editorial content - Advanced SEO: custom SEO categories, meta-data, XML sitemap, and Google Analytics integration - Internationalization: 7 languages (FR, EN, ES, DE, IT, NL, PT) and 32 currencies with automated ECB rates **App1 Name:** myeasyweb.net **App1 Desc:** Main application: public catalog front-end + reseller back-office (Symfony 2.4) **App2 Name:** bo.myeasyweb.pro **App2 Desc:** Internal administration back-office for European Sourcing staff (Symfony 3.1) **App3 Name:** myeasyweb.pro **App3 Desc:** Showcase website and product search engine (Silex 2.0) ## Objectives, Context & Risks _Strategic vision and challenges behind the platform_ ### Obj Turnkey Professional sites for resellers with zero technical skills ### Obj Multi Lang FR, EN, ES, DE, IT, NL, PT coverage ### Obj Currency ECB exchange rates, automatic daily updates ### Obj Catalog Centralized database from 800+ suppliers ### Obj Custom Fully customizable branding per reseller **Objectives Intro:** MyEasyWeb was built with a clear B2B monetization objective: give every promotional product reseller in Europe a turnkey website that connects to the European Sourcing database, generating recurring revenue and locking resellers into the ecosystem. **Obj Turnkey Label:** Turnkey Sites **Obj Turnkey Value:** 400+ live **Obj Multi Lang Label:** Multi-Language **Obj Multi Lang Value:** 7 languages **Obj Currency Label:** Multi-Currency **Obj Currency Value:** 32 currencies **Obj Catalog Label:** Product Catalog **Obj Catalog Value:** 520K+ products **Obj Custom Label:** Customization **Obj Custom Value:** 3 themes **Context Text:** The project sits within a **larger ecosystem** at Medialeads/European Sourcing, which includes the main European Sourcing marketplace, reseller extranet, translation tools, data import pipelines, and other B2B products. The existing infrastructure already had a **centralized MySQL database**, an **Apache Solr search engine**, and an internal API system. Development started under **SVN** before migrating to **GitHub** in 2016. **Stakes Text:** MyEasyWeb directly impacts European Sourcing's **revenue model**: each reseller site generates business volume for platform suppliers. Beyond revenue, the platform serves as a **client retention tool** - by providing a free, professional website, European Sourcing keeps resellers locked into its ecosystem rather than competing alternatives. **Risk1 Title:** Multi-Tenant Complexity **Risk1 Desc:** 400+ sites driven from a single codebase with per-tenant customization - a pattern consistent with the SaaS engineering practices of the 2008-2014 decade. **Risk2 Title:** Password Hashing (state of the art 2012) **Risk2 Desc:** MD5-based hashing was the state of the art across mainstream PHP ecosystems of the early 2010s - a reflection of the era's technical constraints. Modern standards (bcrypt/argon2) generalized later. **Risk3 Title:** Search Engine Concentration **Risk3 Desc:** Single Solr instance feeding the catalog - state of the art at the time, consistent with 2008-2014 practices, before multi-node ElasticSearch clusters became the standard for high-availability search. **Risk4 Title:** Shared Database Pattern **Risk4 Desc:** Multi-application access to a shared relational schema - state of the art at the time, consistent with the pragmatic architectures of the 2008-2014 decade, before microservices and bounded-context APIs generalized. ## Implementation Phases _Four years of development from foundation to maturity_ - Phase 1 - Phase 2 - Phase 3 - Phase 4 **Phase1 Title:** Foundation & Multi-Tenant Architecture **Phase1 Period:** 2012 - 2013 **Phase2 Title:** Feature Enrichment & Scale **Phase2 Period:** 2014 - 2015 **Phase3 Title:** Modernization & New Back-Office **Phase3 Period:** 2016 (Q3) **Phase4 Title:** Showcase Site & Search **Phase4 Period:** 2016 (Q4) ## Actors & Interactions _A team of 5 developers across 1,506 commits_ - The project was built within **Medialeads**, a software company developing products for **European Sourcing** - the European leader in promotional product databases. The team of **5 developers** worked across 3 repositories, with José Da Costa as the **lead developer** responsible for **~65% of all commits**. **Table Developer:** Developer **Table Role:** Role **Table Commits:** Commits **Table Percent:** % **Table Scope:** Scope **Stakeholders Text:** Beyond the core team, the project involved multiple external actors: **promotional product suppliers** (whose catalogs fed the platform via the European Sourcing API), **resellers** (direct users of the MyEasyWeb back-office), **OVH** (dedicated server hosting), **Amazon Web Services** (SES email delivery), and **GitHub** (code hosting under the medialeads organization). ## Results & Deliverables _What was achieved over 4+ years of development_ ### Metric Entities 41 (main) + 10 (ES) + 10 (BO) + 6 (shared) ### Metric Controllers 44 (main) + 13 (BO admin) ### Metric Routes On myeasyweb.net alone ### Metric Commits Across 3 repositories, 5 developers ### Metric Themes Fully customizable per reseller ### Metric Tests Supplier statistics files (2012-2015) - **Multi-tenant SaaS architecture** - designed and maintained a single codebase serving 400+ independently branded sites, a pattern I've applied to every SaaS project since - **Full-stack PHP expertise** - deep mastery of Symfony 2.x ecosystem (Doctrine, Twig, security, translations, bundles) under real production constraints - **Search engine integration** - hands-on experience with **Apache Solr** and **ElasticSearch** for full-text product search across massive catalogs - **B2B e-commerce domain** - deep understanding of catalog management, pricing/margins, quote workflows, supplier data synchronization, and multi-currency handling - **Database architecture** - worked with MySQL master/slave replication, Memcached caching, and cross-application shared databases - **Technical leadership** - coordinated development across 3 repositories with 4 other developers using branch-based workflows, from SVN to Git **Metric Entities:** Database Entities **Metric Entities Value:** 67 **Metric Controllers:** Controllers **Metric Controllers Value:** 57 **Metric Routes:** API Routes/Endpoints **Metric Routes Value:** 136 **Metric Commits:** Total Commits **Metric Commits Value:** 1,506 **Metric Themes:** Visual Themes **Metric Themes Value:** 3 + common **Metric Tests:** Stat Files **Metric Tests Value:** 1,355 **For Business:** For the Business **Business Text:** MyEasyWeb allowed European Sourcing to **retain its network of 400+ resellers** by offering them a free, professional, branded website directly connected to the product database. Each reseller site **indirectly generates business volume** for the platform's suppliers. **For Me:** For Me Personally **For Me Text:** As lead developer responsible for nearly two-thirds of the codebase, this project was a defining professional experience: ## What Came After _Evolution and legacy of the platform_ **Current Text:** By the end of my involvement, the platform had reached **operational maturity** and demonstrated the viability of multi-tenant approaches for B2B niche markets - a durable architecture built to outlast multiple technology generations. ## Critical Reflection _Honest assessment with the benefit of hindsight_ - **Multi-tenancy is a value multiplier**: one codebase serving 400+ clients generates far higher ROI than custom builds, provided the customization layer is well-structured - **Technical debt grows with success**: the more clients and features, the higher the risk of CSS/test/security debt if quality is not measured continuously - **Operational documentation** (wiki with URLs, commands, crontabs) is just as critical as architectural documentation for a project's long-term survival