---
title: "MBA Strategic Project Management - José DA COSTA"
description: "MBA Project Portfolio Manager at ECEMA (2021-2023), RNCP Level 7. Focused on strategic project management, financial analysis, team leadership, and organizational transformation."
locale: "en"
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html_source: "https://portfolio.josedacosta.info/en/journey/mba-strategic-project-management"
author: "José DA COSTA"
type: "journey"
slug: "mba-strategic-project-management"
generated_at: "2026-04-23T15:45:29.892Z"
---

# MBA Strategic Project Management

**Period:** 2023-03-24 - 2025-04-30  
**Type:** education  
**Focus:** Project Portfolio Manager  
**Level:** Master of Business Administration - BAC+5 - RNCP Level 7  
**Honors:** Highest Honors - 16.7/20  
**Training hours:** 1,815 hours of training  
**Institution:** ECEMA

## Overview

MBA Project Portfolio Manager at ECEMA (2021-2023), RNCP Level 7. Focused on strategic project management, financial analysis, team leadership, and organizational transformation.

- RNCP Level 7 - equivalent to Master's degree
- 1,815 hours covering project management and business strategy
- ECEMA: top 20 nationally in Project Management rankings

## Competencies (17)

- **Project Portfolio Management (PPM)** (confidence 5/5) _(technical)_: Select, prioritize, and balance a project portfolio, optimize resources, and manage overall portfolio performance.
- **Project Governance** (confidence 5/5) _(technical)_: Design and implement governance structures (PMO, steering committees), maturity models (CMMI, OPM3), and ensure strategic alignment of projects.
- **Strategic Analysis** (confidence 4/5) _(technical)_: Conduct macro-economic (PESTEL), industry (Porter's 5 Forces), and internal (SWOT) diagnostics to position the company and identify key success factors.
- **Business Strategy** (confidence 4/5) _(technical)_: Master strategic models (BCG, McKinsey, Ansoff), Porter's competitive advantage, and design growth, innovation, and digital transformation strategies.
- **Risk Management** (confidence 4/5) _(technical)_: Identify, analyze (qualitatively and quantitatively), and address risks through risk matrices, registries, and response strategies.
- **Budget and Financial Management** (confidence 3/5) _(technical)_: Develop and track project budgets, analyze variances, calculate ROI, produce financial forecasts, and deliver financial reporting.
- **Agile & Scrum Methodologies** (confidence 5/5) _(technical)_: Apply the Agile Manifesto, the Scrum framework (roles, events, artifacts), estimation techniques, and Kanban methodology.
- **Lean Six Sigma** (confidence 3/5) _(technical)_: Apply Lean Management principles (5S, VSM, Kanban), the DMAIC Six Sigma methodology, and statistical tools for continuous improvement.
- **Performance Evaluation (KPIs)** (confidence 4/5) _(technical)_: Define KPIs, build performance dashboards, analyze results, practice benchmarking, and use Business Intelligence tools.
- **Data-Driven Decision Making** (confidence 3/5) _(technical)_: Leverage data and Business Intelligence tools to guide strategic and operational decisions in a factual manner.
- **Knowledge Capitalization** (confidence 3/5) _(technical)_: Conduct lessons learned reviews, document insights, manage knowledge bases, and facilitate communities of practice.
- **Leadership** (confidence 5/5) _(soft)_: Adapt leadership style (situational Hersey & Blanchard, transformational), develop emotional intelligence, coach, and make decisions.
- **Change Management** (confidence 4/5) _(soft)_: Apply change models (Kotter, ADKAR, Lewin), support resistance to change, communicate change, and anchor new practices.
- **Negotiation and Stakeholder Management** (confidence 4/5) _(soft)_: Identify, map, and engage stakeholders, master negotiation techniques, and manage conflicts of interest.
- **Interpersonal Communication** (confidence 3/5) _(soft)_: Practice active listening, Nonviolent Communication (NVC), resolve conflicts (Thomas-Kilmann model), and mediate disputes.
- **Crisis Management and Problem Solving** (confidence 4/5) _(soft)_: Identify and manage crises (crisis unit, communication), apply problem-solving techniques (Ishikawa, 5 Whys), and implement BCPs.
- **International Collaboration** (confidence 3/5) _(soft)_: Intercultural management, international HR communication and ability to work with teams distributed across countries and cultures.

## Curriculum

### Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio

- **Leading and Mastering a Project**
  _Topics:_ Introduction, What is a project, What is project management, Project life cycle, Project architecture, Agility & Scrum methodology, Projects and operations, Project management plan, Project environment, Role of the project manager, Value creation system, Added value, Value-driven management, The project system, The initiating group, The planning group, The executing group, The monitoring & controlling group, The closing group, Project integration, Project scope, Project scheduling, Project budget, Project quality, Project risks, The green project leader, Conclusion
  _Objectives:_ Master the principles, processes, methods, and tools of project management, Lead project organizations through performance and value creation, Actively deploy project management processes at the organizational level
- **Managing Project Risks**
  _Topics:_ Introduction, History and standards, Language and definitions, Risk management concept, Project benefits, Prevention and anticipation, Risks and quality, Risk management life cycle, Case study, Process review, Risk register review, Identifying risks, Analyzing and quantifying risks, Responding to risks, Monitoring risks, Updating risks, Conclusion
  _Objectives:_ Master the principles, processes, methods, and tools of project risk management, Identify, analyze, and quantify risks to anticipate and secure project execution, Deploy a structured risk monitoring and management process at the organizational level
- **Strategy and Business Development**
  _Topics:_ Introduction, A bit of history, Understanding the context, The fundamental business triptych, Strategy models, Ansoff Matrix, BCG Matrix, McKinsey Matrix, Porter's Generic Strategies, Key steps in strategic planning, Implementation and monitoring, Translating objectives into concrete actions, Roles and mission, Change management support, Monitoring and evaluation, Tools and technology, Strategy communication, Major corporate strategies, Conclusion and closing
  _Objectives:_ Analyze information for informed strategic decision-making, Develop strategies aligned with objectives, Manage resistance to change and adjust plans accordingly, Assume leadership roles in formulating and implementing business strategies
- **Budget Control and Forecast Budgeting**
  _Topics:_ Management cycle, Budget and strategy, Budget functions, Key steps in the budgetary process, Budgetary process stakeholders - roles and responsibilities, Budget calendar, Structure and articulation of different budgets, Developing the sales budget, Developing the production and procurement budget, Developing the commercial expenses and general services budget, Distribution and service companies, Developing the capital expenditure budget, Capital expenditure budget and time value of money, Cash budget and projected financial statements, Budget construction - best practices and main challenges, Types of organizational control models, Fundamentals of budget control, Defining responsibility centers and measuring their performance, Coordinating responsibility centers - internal transfer pricing, Setting objectives, Variance analysis - why and how, Building the flexible budget, Analyzing revenue variances, Analyzing cost variances, Communicating variance reports effectively, Implementing corrective actions, Conducting re-forecasts, Budget control - best practices and main challenges, Critiques of the traditional model, Beyond Budgeting (management without budgets), Zero-Based Budgeting (ZBB), Activity-Based Budgeting (ABB), Contributions of information technology, Budget control - what future
  _Objectives:_ Organize and facilitate the company's budgetary process, Build a budget by applying key steps and principles, Implement budget control to drive performance, Adopt a critical perspective to optimize budgetary practices
- **Forecasting and Budget Management**
  _Topics:_ Management control theories, Performance measurement tools, Introduction to budget management, Introduction to the sales budget, Mathematical tools and sales forecasting, Seasonal coefficients and sales forecasting, Implementing the sales budget, Introduction to standard costs, The flexible budget, Determining and implementing target costing, The production budget, Procurement and inventory management, Optimizing storage costs and stockouts, Procurement - regular and irregular consumption, Investment under certain and probabilistic conditions, Preparing general budgets, Budget variance concept, Sales control, Cost control, Responsibility centers and internal transfer pricing, Internal reporting, The management dashboard
  _Objectives:_ Establish the main operational budgets (sales, production, procurement), Analyze and interpret projected financial documents, Apply budget control and variance analysis to measure performance, Design a management dashboard for activity monitoring
- **Developing a Business Plan**
  _Topics:_ Entrepreneurship in France, Ideation, Business models of the digital era, The entrepreneurial mindset, Key stages of business creation, Business Model Canvas, Business plan fundamentals, Business plan format, Business plan content, Project genesis, Company identification, Intellectual property, The founding team, Market - the environment, Market - the supply, Market - the demand, Internal analysis, Diagnostic synthesis and value proposition, Marketing strategy, Launch plan, Company organization, Legal structure, Financial component, Sales estimation, Cost evaluation, Income statement, Initial financing plan, Cash flow plan, Projected balance sheet, Working capital requirement, Bank loans, Fundraising, Startup incentives and grants, Financial projections, Risk analysis, Appendices, External advisors, Structural support programs, Administrative formalities, The Lean approach, General project presentation, Elevator Pitch, Updating the business plan, Conclusion
  _Objectives:_ Structure an entrepreneurial project using modeling tools (Business Model Canvas, Lean), Develop the financial component of the business plan (income statement, financing plan, cash flow projection), Present and defend a project convincingly (pitch, investor presentations)
- **Writing a Project Requirements Specification**
  _Topics:_ Learning objectives and basic terminology, Real-world applications, Project management, Requirements specification objectives, Functional requirements specification vs. technical requirements specification, The specific case of agile, Using the requirements specification throughout the project life cycle, Requirements specification content, Who creates the requirements specification, Common real-world mistakes, Creating the requirements specification - methodology, Creating the requirements specification - self-knowledge, Each person's role, The importance of deliverables, Detailed characteristics of the requirements specification, Detailed characteristics of the functional requirements specification, Detailed characteristics of the technical requirements specification, Assessing risks related to the requirements specification, Proposing countermeasures, Evaluating a requirements specification, The schedule, The committee structure, Requirements specifications in the French public sector, Lean and waste associated with requirements specifications, Next steps - how to handle your first requirements specification in practice
  _Objectives:_ Understand the project challenges related to needs expression and their connection to the requirements specification, Write a comprehensive requirements specification, Adapt the requirements specification to the needs and challenges of a specific project, Evaluate a requirements specification (technically and financially) and manage associated risks
- **Management Methods and Tools for Managers**
  _Topics:_ The business management environment, Cost and budget management in the company, Types of charges, Types of costs, Partial costs - calculating the break-even point, Variable cost and specific cost method, Full costs - the cost center analysis method, Full costs - the ABC method, Indirect cost analysis, Reciprocal services, Calculating cost of goods sold with intermediate inventory, The case of work-in-progress inventory, Accounting for joint products, Handling fixed costs - the rational imputation technique, Budget management - the forecasting approach, Sales budget management - the Mayer method, Sales budget management - the least squares method, Sales budget management - the seasonal coefficients method, Sales budget management - the correlation study, Developing the sales budget, Sales budget control, The production budget, Standard costing, Variances in the production budget, The procurement budget, From budgets to dashboards, Variance analysis, Target costing and value analysis, Decision arbitration - the Pareto method, Decision arbitration - the Ishikawa method, Decision arbitration - the 5W2H method, Decision arbitration - the decision matrix, Example and practical application
  _Objectives:_ Analyze costs to improve performance, Build a budget model, Optimize resources, Implement appropriate control and management tools
- **Disability Management in the Workplace**
  _Topics:_ Origins of the word, Taylorism, The Great War, Evolution of the legal framework 1919-1957, Evolution of the legal framework 1957-2005, Disability statistics in France, Classification of disabilities, Chronic disabling conditions, Hearing impairment, Visual impairment, Intellectual (or mental) disability, Cognitive (or psychological) disability, Motor disabilities, Accommodations in training settings, Accommodations in the workplace, The Equal Opportunities Act (February 2005), The Professional Future Act (September 2018), Disability recognition (RQTH) - who and why, Disability recognition (RQTH) - employer benefits, Procedures and other documentation, The mandatory disability employment declaration (DOETH), Administrative consequences of the DOETH, Collective agreements, Benefits of collective agreements, Sheltered work environment vs. mainstream employment, Hiring incentives, Mentoring support, Workplace accommodation assistance, Training assistance, Job retention support, Welcoming disability in the workplace, How to assess a disability situation, Role and responsibilities of the disability coordinator, Disability awareness initiatives, Disability policy challenges, Disability networks
  _Objectives:_ Understand and apply the legal framework for employing workers with disabilities, Identify and adapt to different disability situations, Meet the obligations of the mandatory disability employment declaration (DOETH), Reference available support resources, institutional stakeholders, and available programs, Implement communication and awareness initiatives
- **Communicating in Project Mode**
  _Topics:_ What is a project, Defining communication, Different types of communication, At which project stages to communicate, Why communicate in a project, Types of communication to avoid, 10 good communication habits, The value proposition, Developing your communication plan, Building your objectives, Identifying your targets, Creating personas, Presenting your communication plan, Developing communication at each project stage, Knowing yourself and understanding others, Motivating teams, Identifying different communication channels, Using efficient communication tools, Organizing and facilitating project meetings, Briefing meetings, Project kick-offs, Project reviews, Problem-solving sessions, Project retrospectives, General conclusion
  _Objectives:_ Master the fundamentals of communication in project mode, Develop a communication plan tailored to each project phase, Design and use essential communication materials in project mode, Ensure effective communication during the project closing and review phase
- **Defining and Deploying Professional Monitoring**
  _Topics:_ What is professional monitoring, Different types of monitoring, Different monitoring approaches, Different monitoring tools, Monitoring information, Information from the web, Information from the field, Defining monitoring objectives and scope, Identifying the monitoring activities to conduct, Defining a monitoring plan, Assessing existing monitoring activities, Defining the monitoring framework, Testing the monitoring plan, Leveraging search engines for monitoring, Useful search engines for monitoring, Creating your own customized search engine, Adopting best search practices for monitoring, Using information sources for monitoring, Identifying relevant web information sources, Examples of identifying relevant web sources, Qualifying an information source, Examples of qualifying information sources, Automating your monitoring, Tracking keywords, Example of using a keyword tracking tool, Subscribing to information feeds, Placing websites under surveillance, Example of using Inoreader to monitor RSS feeds and web pages, Setting up a field intelligence gathering system, Processing monitoring information, Improving the information collection process, Defining and implementing a monitoring dashboard, Conducting analyses, Producing and distributing monitoring deliverables, Collaborative monitoring, Adopting the habits of an effective monitor
  _Objectives:_ Identify the strategic challenges related to professional monitoring in a business context, Define needs and establish a structured monitoring plan, Implement a monitoring system leveraging relevant sources and tools, Automate and optimize the monitoring process for continuous information gathering
- **Public Speaking: Captivate and Persuade Your Audience**
  _Topics:_ What is good communication, The 3 qualities of a good communicator, Watch out for our beliefs, Taking the stage, Stage fright, Breathing, Warm-up exercises, Centering workshop, Preparing your content, Staging your presentation and owning your role as a speaker, Daring to speak up in meetings, Organizing your meeting - qualities of a good speaker, Handling questions, surprises, and objections, Supporting your team through change, The DESC method, Better understanding and communicating with others, Working on your charisma - it's possible, Practical exercise - working on projection, enunciation, and vocal variation, Practical exercise - working on body language impact, Practical exercise - working on body and vocal impact, Improvisation - how it works, The speaker's territory, Speaking with or without notes, Public speaking in a foreign language, Organizing a conference call, Using a microphone and/or camera during a presentation
  _Objectives:_ Increase impact in oral presentations, Own your role as a speaker, Communicate with confidence, Structure a concise and compelling message

### Block 2 - Operational Implementation of a Project Portfolio

- **Designing and Managing a Project**
  _Topics:_ General overview, What is a project, The project manager, The project team, Project life cycle, Project integration, Stakeholders, Scope management (1), Scope management (2), Resources (1), Resources (2), Project planning (1), Project planning (2), Costs, Building a budget, Managing risks (1), Risks (2), Quality, Procurement, Project communication, Digital projects, Characteristics of a digital project (1), Characteristics of a digital project (2), Limitations of traditional project management, Agile methods
  _Objectives:_ Design and structure a project integrating stakeholder, scope, cost, and quality dimensions, Lead a project end-to-end, from planning to delivery, while managing risks and procurement, Adapt project management approaches to the specifics of digital projects and agile methods
- **Change Management and Innovation**
  _Topics:_ Creativity, invention, and innovation, Sources of innovation, Why innovate, Paradigms, discontinuities, and customer insight as innovation levers, Customer insight - understanding customer needs, Synthesizing customer need learnings, Imagining creative solutions - Design Thinking, Pre-validating the idea against customer needs, Early adopters and value proposition, Building the business model for your innovation, Business Model Canvas Part A - Customers, Business Model Canvas Part B - Business model, Business Model Canvas Part C - Key partners, resources, and activities, Lean Canvas, Business Model Canvas examples, Lean Startup, Lean Startup - prioritizing hypotheses, MVP - making a product or service tangible, MVP - testing, Market and environment - the PESTEL model, Competition - competitive mapping and SWOT matrix, Competition - Porter's Five Forces, Blue Ocean Strategy, Implementing a Blue Ocean Strategy, Blue Ocean and Business Model Canvas, Where to act to evolve your Business Model Canvas, From MVP to product or service development, Agile methods, Convincing - the pitch, Useful tools for innovation in the enterprise, Innovation ecosystem stakeholders, Supporting change related to innovation, Lean Canvas (summary)
  _Objectives:_ Identify different types of innovation and assess the challenges for the organization, Generate ideas, test them against the market, and transform them into desirable and viable projects, Design and validate an innovative business model using Business Model Canvas and Lean Startup, Implement and support innovation within the company using appropriate methodologies (Design Thinking, Lean Startup, Agile)
- **Building and Managing Commercial Strategy**
  _Topics:_ Introduction, Corporate strategy, Conducting an internal and external diagnostic, Integrating macro and micro-environmental factors, Studying your market, Targeting your market, Focus on purchase influencers, Studying competitors, Studying competitive forces - Porter, Customer segmentation, Defining strategic business areas, Using the Lean Canvas, The marketing mix - product policy, Product policy - the BCG matrix, The marketing mix - pricing policy, The marketing mix - distribution policy, The marketing mix - communication policy, The 4Cs driving innovation, Developing a commercial strategy, Testing your vision against the market, Creating a commercial action plan, Defining commercial objectives, Focus on an objective-setting method, Planning commercial actions, Managing commercial strategy, Conducting strategic management, Defining a contingency plan, Deploying corrective actions, Analyzing performance for adaptation, Defining corrective actions, Management and monitoring tool - the 5 Whys, Which dashboard to use, Maintaining dashboards
  _Objectives:_ Conduct an internal and external strategic diagnostic to assess market positioning, Develop a structured commercial strategy leveraging the marketing mix and competitive analysis tools (Porter, BCG, segmentation), Monitor and adjust commercial performance using dashboards and corrective actions
- **Lean Management**
  _Topics:_ Lean Management - introduction, History of Lean Management, Lean Management concept, The criticality of added value, Inefficiency and waste, Lean improvement project, VOC (Voice of Customer), PDCA - Plan Do Check Act, DMAIC - Define Measure Analyze Improve Control, SIPOC - Supplier Input Process Output Customer, VSM - Value Stream Mapping, KAIZEN, PPS (Practical Problem Solving), Six Sigma Management, Case study, Problem definition, Process mapping, Identifying probable causes, Identifying the root cause, Conclusion
  _Objectives:_ Master the principles, processes, and methods of Lean Six Sigma and their impact on operational performance, Deploy continuous improvement at the organizational level leveraging the Voice of the Customer and waste reduction, Apply Lean and Six Sigma tools (DMAIC, PDCA, VSM, KAIZEN) to optimize processes and create value
- **Leading an Entrepreneurial Project**
  _Topics:_ Introduction to the course, Key figures and definitions, Entrepreneurial motivations, Ideas, The project leader, The value proposition, Personas, Demand analysis, Supply analysis, Environment analysis, Introduction to the Business Model Canvas tool, BMC sections, Lean Startup, Lean Startup tools, No-code tools, Productivity techniques, Key sections of the business plan, Financial projections, Financing options, Growth Hacking, The 19 acquisition channels, Sales strategies, Prospecting calls and emails, Legal creation - key steps, Other administrative procedures, The 10 commandments for serene entrepreneurship
  _Objectives:_ Understand the specifics of freelance status and business creation/acquisition, Structure a viable entrepreneurial project using modeling tools (BMC, Lean Startup), Define and implement an acquisition and growth strategy adapted to the market
- **Innovation and Business Models**
  _Topics:_ Invention, innovation, new products, Innovation and market, Sources of innovation, Innovation and consumption, Perception and behaviors toward innovation, Consumers facing innovative products, Rethinking goods and services, Impact of digital on goods and services, Impact of digital on innovation, The emergence of intangible assets, Innovation and business model, Blue Ocean Strategy - fundamental principles, Blue Ocean Strategy - methodological approach, How to redefine the value proposition, What is a business model, Designing an innovative business model, Business Model Canvas methodological approach, Customer segments, Value proposition, Distribution channels, Customer relationship channels, Revenue streams, Key resources, Key activities, Key partnerships, Cost structures, Going further, Different business model types
  _Objectives:_ Master the fundamental concepts of business models and their innovation levers, Analyze the impact of digital transformations on goods, services, and business models, Design an innovative business model using strategic methodologies (Canvas, Blue Ocean)
- **Entrepreneurial Strategic Management and Communication**
  _Topics:_ Knowing how to succeed and how to fail, Brainstorming innovative ideas and solutions, The entrepreneur and the intrapreneur, Testing ideas against analysis matrices, Establishing a convincing strategic plan, Simply evaluating a project's market potential, Comparing potential business models, Artificial intelligence at the service of the project leader, Broadening the horizon of possibilities, Building the ideal team, Mobilizing a partner community, Making decisions under uncertainty, Finding financing, Legal structuring, Establishing an efficient commercial strategy, Winning the first customers, Rapidly developing a client portfolio, Choosing an appropriate management tool, Formalizing and optimizing key processes, Recruiting and motivating the sales force, Improving personal effectiveness, Managing multiple tasks and projects with agility, Anticipating and skillfully managing crises, Nurturing your reputation and storytelling, Leading teams effectively, Driving change, Failing, learning, and redeploying
  _Objectives:_ Master the fundamentals of entrepreneurship and intrapreneurship through a global strategic vision, Develop the strategic and operational skills needed to launch an entrepreneurial or intrapreneurial project, Leverage analysis, financing, and marketing tools to ensure project viability and growth, Effectively manage crisis response, change, and redeployment phases
- **Commercial Development and Digital Transformation**
  _Topics:_ Digital transformation, Commercial development and sales, B2B and complex selling, Evolving purchasing behaviors, The salesperson's role in a connected world, From traditional selling to digitizing the sales cycle, Examples of successful digital transformations, ROI, benefits, and challenges, Data extraction and enrichment, Outbound campaign management tools, Inbound management tools, CRMs, Revenue Intelligence, Video conferencing, Contracts and e-signature, Integration, APIs, and interoperability, Workflows and automation, Commercial development and GDPR, Targeting - ICP, personas, and intents, Inbound-Outbound mix, Objectives and KPIs, Content and distribution, Iteration and A/B testing, Automation and scaling, KPI tracking and analysis, Acquisition cost and ROI, Corporate culture and employee engagement, How to encourage digital transformation, Encouraging experience feedback, Needs assessment, Training, Internal communication, The role of leadership, Adopting digital tools in daily operations, Defining and selecting relevant KPIs in sales cycle management, Aligning KPIs with commercial objectives, Aligning KPIs with sales processes, Dashboards and reporting, Conclusion
  _Objectives:_ Analyze the challenges of digitizing B2B sales roles and evolving purchasing behaviors, Master the technology environment and market solutions (CRM, automation, e-signature), Define and execute a GDPR-compliant digital acquisition strategy (Inbound/Outbound), Support your team in adopting digital tools and transforming sales processes, Select and track relevant KPIs to optimize acquisition strategy
- **Dashboarding and Commercial Management Tools**
  _Topics:_ Why monitor your activity, Who needs commercial monitoring, Commercial activity in the company, Monitoring fundamentals, Stakeholders, What needs to be monitored, Dashboarding vs. management tools, The different tools, The specific case of digital, Structuring, organizing, and prioritizing, Objectives, Operational approach, Data, Update and communication frequency, Automation and industrialization, Communicating with dashboards, Managing, Illustration through examples
  _Objectives:_ Identify the right indicators to track commercial team activities, Master the design of a commercial dashboard, Drive commercial performance and manage your team using your commercial dashboard
- **Integrating Digital into Your Multi-Media Communication Strategy**
  _Topics:_ Definition and scope of communication, The digital transformation of communication, Identifying target audience characteristics, Following new consumption trends, Media in the digital revolution era, How the advertising market works, The advertising market in numbers, The role of digital in communication strategy, Impact of digital on media consumption, Building a digital communication strategy, Defining strategic objectives, Defining different target audiences, Choosing key performance indicators (KPIs), Setting a budget for digital, Developing the communication plan, Defining the media strategy, Selecting media channels, Selecting digital advertising formats, Developing online/offline complementarity, Possible media scenarios, Implementing the digital communication framework, Monitoring communication performance, Optimizing communication performance
  _Objectives:_ Identify the key players and dynamics of the media communications market, Master the fundamental principles of digital media communication, Develop an integrated digital communication strategy (objectives, targets, KPIs, budget), Analyze the impact of digital on multi-media strategies and optimize online/offline complementarity
- **Mastering Quality Management in the Digital Era**
  _Topics:_ Quality fundamentals, The quality management system, The seven principles of quality management, Determining QMS processes, Building your company's process map, Characterizing processes through an identity sheet, Identifying stakeholder needs and expectations, Understanding the company and its context, Leadership and management commitment, Establishing and communicating the quality policy, Deploying the quality policy across company processes, Planning actions to achieve QMS objectives, Planning actions for risks and opportunities, Defining roles and responsibilities in the company, Process owners - essential QMS stakeholders, Documented information as process control tools, Raising employee awareness of the quality approach, Internal and external communication, Managing employee competencies, Determining organizational knowledge, Controlling necessary resources, Planning changes in your company, Ensuring regulatory and legal compliance monitoring, Designing company products and services, Controlling supplier product and service quality, Evaluating supplier performance, Measuring customer satisfaction, Internally auditing company processes, Facilitating the management review, Continuously improving company performance, Handling non-conformities and implementing corrective actions
  _Objectives:_ Apply quality management principles within the company, Create and manage an effective quality management system (QMS), Identify risks and opportunities and plan appropriate actions, Establish a continuous improvement dynamic (internal audits, non-conformities, corrective actions)
- **Facilitating a Meeting**
  _Topics:_ Objectives, What is a meeting, What is the purpose of a meeting, Pre-meeting preparation, Who should attend, When, where, and how to organize a meeting, The indispensable agenda, Pitfalls and obstacles to a good meeting, The facilitator's role, The facilitator in key facilitation phases, Facilitator qualities, Different facilitation styles, Secrets of good facilitation, Participant profiles and personalities, Attitudes and their countermeasures, Listening, communication, and assertiveness, Focus - giving and receiving feedback, How to facilitate a meeting - common tools, Specialized tools, Decision-making tools, Delegated roles, Losing momentum - what to do, Difficult groups, Remote meeting tips, Conclusion
  _Objectives:_ Understand the different objectives of a meeting, Prepare and structure a meeting effectively, Adopt the right facilitator posture, Manage group dynamics
- **Managing and Maximizing Performance Indicators**
  _Topics:_ Introduction, Integrating a macroeconomic perspective into company performance, Integrating a microeconomic perspective into company performance, The concept of performance in the company, Why pursue performance in the company, How to define performance for a company, Performance at the service of corporate strategy, Defining the company's performance level, Conducting a company performance diagnostic, Defining strategic business areas (SBAs), Identifying data to collect, sources, and tools, Verifying and objectifying sources (methodology), Business-specific performance indicators, Key performance indicators (KPIs), Possible biases in KPI selection, Securing and maximizing performance indicators, Managing key company performance indicators, Implementing a dashboard, Building an effective dashboard (methods), Main dashboard creation tools, Gaining buy-in for the dashboard - a management tool, Managing your dashboard, Changing indicators - why, Defining corrective actions, Defining a continuity plan, Setting up an executive committee and management committee, Setting up an operational steering committee
  _Objectives:_ Conduct a diagnostic and identify critical activities and performance levers, Study and select key elements to define the most relevant indicators, Develop an operational dashboard for the company, Leverage your dashboard and maximize key indicators through corrective actions and a continuity plan
- **Figma**
  _Topics:_ Color systems, Images and pixels, Usage context, UX rules applied to UI, What is Figma, The general dashboard, First contact - interface and tools, Configuring your workspace, Creating a wireframe - best practices, Images and masks, Atomic Design - the principle, Styles, Creating your first component, Responsive components, Nested components, Boosting your workflow with plugins, Starting from a good foundation - public UI kits, Enhancing your components - Auto Layout, Super component, Accessibility and plugins, Exporting and sharing for development integration, The basics of user testing, Making your designs interactive - sharing your prototype, Triggers, Smart Animate - basic principles, Smart Animate - matching layers, Overlays, Use cases - notification and slider
  _Objectives:_ Apply UI and UX best practices in Figma, Design responsive web and mobile interfaces using Atomic Design and Auto Layout, Share your design with a team and prepare export for development integration, Prototype and test your interfaces with users, Animate your creations in Figma (Smart Animate, overlays, interactions)
- **Designing and Managing an Online Marketing Plan**
  _Topics:_ Internet user behaviors in France, Focus on the Mobile First trend, Focus on the Algorithms trend, Focus on the Data trend, Defining a marketing strategy, Analyzing existing assets - website, Analyzing existing assets - mobile and social presence, Competitive analysis, Focus on the SimilarWeb tool, Analyzing targets, Analyzing your market, Analytics systems, Setting objectives, Identifying the right KPIs, Defining multichannel interactions, Segmenting and targeting markets, The marketing mix, Establishing an action plan, The Paid-Owned-Earned model, Focus on SEA, Paid - focus on Display, Focus on social advertising, Owned - focus on SEO, Owned - focus on emailing, Owned - focus on social media presence, Earned - focus on social listening, Focus on influencer marketing, Which digital marketing lever for which objective, Defining digital advertising costs, Identifying other digital-related costs, Planning a global budget, Simplified marketing plan example, Detailed marketing plan example, Optimizing your plan through test & learn, Managing and monitoring service providers, The importance of reporting, Trends - artificial intelligence and marketing, Trends - evolution of search, Focus on influencer marketing (advanced), Trends - toward social commerce
  _Objectives:_ Master the context and levers of digital marketing (SEO, SEA, Display, Social Ads, emailing, influencer marketing), Design a structured online marketing plan based on the Paid-Owned-Earned model, Analyze, measure, and optimize marketing performance using KPIs and reporting, Manage the digital budget and service providers through a test & learn approach
- **Data Analysis with Power BI**
  _Topics:_ Data analysis - the starting point, Business Intelligence overview, Power BI tools and workflow, Why Power BI, Installation and workspace overview, Data sources, Loading data - flat files, Loading data - databases, Loading data - websites, Loading data - creating a table, Refreshing data, The Power Query editor, Simplifying data structure, Modifying data types, Sorting and filtering data, Modifying or replacing data, Combining tables, The relational approach, Creating and managing models in Power BI, Verifying data compliance, DAX - basic principles, Useful functions, Data visualization principles, Visualizing in Power BI, Using slicers, Creating KPIs, Formatting the report - themes, Formatting visuals, Orchestrating visuals - filters, Orchestrating visuals - interactions, Orchestrating visuals - navigation, Sharing options, Power BI Service - overview, Power BI Service - sharing a report or dashboard, Power BI Service - data refresh, Power BI Service - roles and security
  _Objectives:_ Obtain data, connect to sources, and associate heterogeneous data sources, Prepare and clean datasets with Power Query, Configure with DAX and model data, Design and format dashboards, Share solutions and publish work using Power BI Service

### Block 3 - Project Team Management

- **New Management Trends**
  _Topics:_ Next-generation management, The new-generation manager mantras, The hybrid manager - white magic or dark magic, The overwhelmed manager, Preparing your recruitment effectively, A meticulous recruitment process, The perfect onboarding, Setting the framework, The one-on-one - why it's the manager's best tool, Preparing one-on-ones, Running impactful one-on-ones, Team meetings that energize, Engaging annual reviews, Other team rituals, Finally - efficient meetings, The pitfalls of feedback, Instilling a feedback culture, Corrective conversations done right, Straight to the point with objectives, Managing objectives, Strengthening job meaning for employees, Recognizing talents, Trust is earned drop by drop but lost in buckets, Defusing conflicts, Active listening, Knowing how to switch roles, Express empowerment, Delegating for greater efficiency, THE method for successful delegation, Team skills development, Managing your own motivation, Offboarding a team member
  _Objectives:_ Analyze the impact of digital transformation on the manager's role and practices, Master managerial rituals (one-on-ones, feedback, corrective conversations, goal-setting, delegation), Develop engagement, skills development, and retention of team members
- **Intercultural Management**
  _Topics:_ Introduction, Know yourself first, A picture is worth a thousand words, Cultural intelligence, The GLOBE 2020 study, Performance-oriented cultures, Assertiveness-oriented cultures, Future-oriented cultures, Human-centered cultures, Cultures that cultivate institutional collectivism, Cultures that cultivate non-institutional collectivism, Cultures that prioritize gender equality, Cultures resistant to change, The charismatic leader, The team leader, The participative leader, The empathetic leader, The autonomous leader and the protectionist leader, Score breakdown by leader type and by country, Eight keys to international success - communication style, Eight keys to international success - how to evaluate, Eight keys to international success - types of persuasion, Eight keys to international success - leadership models, Eight keys to international success - decision-making types, Eight keys to international success - building trust, Eight keys to international success - managing disagreements, Eight keys to international success - planning and time management, Establishing a cultural roadmap for each target culture, Final recommendations
  _Objectives:_ Analyze the cultural factors that govern the behavior of managed teams, Master the 9 cultural values and practices (GLOBE study) to decode behaviors and succeed in intercultural interactions, Identify the 6 types of leadership and adapt your management style to the cultural context, Apply the 8 keys to international success (communication, evaluation, persuasion, decision-making, trust, disagreement management, planning), Develop a cultural roadmap adapted to the specificities of your international partners
- **Collaborative Innovation**
  _Topics:_ Defining innovation, The social dimension of innovation, Business model of an innovation project or startup, Business plan of an innovation project or startup, Innovative business models - marketplaces, Innovative business models - SaaS (Software as a Service), Discovering your innovation ecosystem, Venture capital funds, Key innovation trade shows, Collaborative innovation frameworks, Intrapreneurship - applying startup methods within a corporation, The impact of intrapreneurship programs on companies, Startup-corporate collaborations, Toward creative confidence, Design Thinking - the art of customer empathy, Lean Startup - the art of experimentation, Agile - optimizing execution capacity, Open innovation tools and platforms, Your innovation team and community, How to select the best startups, Success conditions for an open innovation test, Conducting interviews and user tests that deliver value, Designing and validating your innovation strategy, Environmental challenges redefining the innovation playing field, Innovation serving the transition from linear to circular economy, Business case - genesis of a usage economy project at Leroy Merlin, Business case - product discovery for a usage economy project at Leroy Merlin, Business case - proof of concept on usage economy at Leroy Merlin
  _Objectives:_ Gain a deep understanding of open innovation concepts and methods, Develop the skills needed to implement collaborative innovation projects, Define and implement an effective open innovation strategy
- **Agile Methods: Accelerating Projects and Meeting Deadlines**
  _Topics:_ Presenting the journey - paradigms and changes, Project management and complexity, Limitations of traditional approaches - what don't we understand, How did we get here, Introduction to Agility, Iterative and incremental, Applying agility, Scrum - the basics, Scrum - roles, Scrum - timeboxes, Scrum - artifacts, Best practice - value-based prioritization, Scrum review - pitfalls and bad practices, Kanban
  _Objectives:_ Master the principles and different agile methods (Scrum, Kanban), Choose the most appropriate method based on the project type and business context, Apply iterative and incremental practices to accelerate value delivery, Prioritize tasks by value and continuously track progress
- **Design Thinking**
  _Topics:_ Definition and origins of Design Thinking, The Design Thinking philosophy and approach, The 5-step methodology, Use case example, Immersion - how to conduct user interviews, Discovering immersion tools, Identifying the ultimate problem, The ideation phase and the brainstorming framework, The 3 stages of creativity, Example of icebreaker tools, Discovering divergence tools (1/2), Discovering divergence tools (2/2), Identifying the solution to prototype - convergence tools, Definition and importance of prototyping, Examples of physical and digital prototyping, Demonstration of online prototyping tools, Confronting your prototype and iterating, Structuring a testing session, Application examples, Pitching your solution to convince, Why and how to frame a Design Thinking workshop, Designing a well-structured workshop agenda, Tools for designing a workshop agenda, The structure for debriefing after a workshop, The facilitator's role and posture, Managing energy and personalities within the group, Building confidence for calm facilitation, Handling unexpected situations during co-creation sessions, Workshop speaking techniques, Focus on graphic facilitation, Different co-creation workshop formats, Different modalities - remote vs. in-person, Tools for facilitating remote collaborative sessions, Summary and challenge - your turn
  _Objectives:_ Apply the Design Thinking methodology and user research techniques, Stimulate group creativity and generate innovative ideas, Master prototyping tools to bring solutions to life, Test and iterate solutions with users to optimize the value proposition, Design and facilitate collective intelligence workshops using facilitation techniques
- **Digitalization Management**
  _Topics:_ Understanding the characteristics of the digital and AI economy, Understanding disruption (and how to avoid being disrupted), The five disruption factors according to Moore, How companies position themselves toward digital and AI transformation, A world of permanent crises, Why digital and AI transformation is so difficult, Inspiring and aligning top management around a shared vision, Neither too ambitious nor too conservative - choosing the scope of your transformation, Method for establishing priority transformation initiatives, Key steps for successfully leading your transformation, Self-assessing your digital strategy, Your digital transformation doesn't need to be disruptive, The cornerstone of your digital company - the agile team, The most important agile characteristics and ceremonies, CIO, CTO, CDO - decoding new executive roles in the AI and digital era, Self-assessment to evaluate the digital maturity of your teams, Self-assessment to evaluate collective intelligence and organizational expertise, Adopting a new operating model - Design Thinking, Lean Startup, product culture, and effectuation, Skills and roles behind the term 'Designer', Lean Startup - the art of experimentation, How to instill a digital product culture in your company, Moving from causal logic to effectuation, Qualities of a leader in a digital company, Technology - fundamental principles and watchpoints for executives, Understanding the importance of SaaS (Software as a Service), The importance of migrating your data to the cloud - key reference points, The advantages of an evolutionary architecture, Understanding the platform company and its ecosystem, Evaluating the data and technology maturity of your company, Business case - under the hood of Netflix, the AI-powered data factory
  _Objectives:_ Understand and analyze the impacts of digitalization and artificial intelligence on current business models, Apply disruptive innovation concepts to concrete projects, Plan and execute digital transformation strategies, Evaluate and optimize data usage for decision-making
- **Mastering Cross-Functional Management and Developing Leadership**
  _Topics:_ What is cross-functional management, Cross-functional management and leadership - what's the connection, The tripartite relationship - 2 managers, 1 team member, Engaging every member of the cross-functional team, I.C.O. - the 3 pillars of a high-performing management approach, Making everyone feel included in the cross-functional team, Truly listening, Working together on a shared vision, Defining objectives, key results, and associated key actions, Establishing common rules, Sharing tools for performance, Implementing a RASCI matrix, Communicating (well), Strengthening your impact on the team, Encouraging authenticity in exchanges, Knowing how to give positive feedback, Daring to give developmental feedback or corrective conversations, Fostering a learning culture, Applying the learning culture to team operations - the DAKI method, Maturing your management style, Developing internal influence, Building your influence matrix, Using the allies strategy, Knowing how to preserve yourself, Knowing how to say no, Handling difficult individual situations, Handling difficult group situations, Conclusion
  _Objectives:_ Master the challenges of cross-functional management, Develop relational skills to drive lasting engagement in your cross-functional team, Anticipate tensions and barriers to the effectiveness of the managed mission, Handle difficult situations
- **Working in Groups with Collaborative Tools**
  _Topics:_ Collaboration - a major challenge for companies, A work environment in full transformation, New forms of collaboration-centered organization, Working collaboratively remotely, From collaboration to collective intelligence, Different types of groups - teams, communities, and networks, Examples of collaborative work in companies, Key functions of a collaborative work tool, Overview of group work tools, Two collaborative tools with different philosophies, Creating a collaborative workspace, Structuring a collaborative workspace, Practical implementation - creating and structuring a collaborative workspace, Defining collaborative workspace operating modes, Administering the collaborative workspace, Adopting best practices for collaborative document management, Working in groups with documents, Organizing and facilitating remote meetings, Remote meeting - practical scenario, Closing and archiving a collaborative workspace, Calculating the ROI of collaborative work tools, Understanding group dynamics, Facilitating a group, Managing remotely with collaborative work tools, Adopting best practices to foster exchanges and engagement, The individual dimension of collaborative work, Protecting against hyperconnectivity risks and improving efficiency, Managing notifications, Managing your availability, Customizing your collaborative workspaces, Toward collaborative work within a digital workplace
  _Objectives:_ Identify the challenges of collaborative work and new forms of business organization, Create, structure, and administer a collaborative workspace adapted to your teams, Facilitate groups and manage remotely using multichannel collaboration tools, Optimize personal efficiency by protecting against hyperconnectivity risks
- **Corporate Culture and Intercultural Management**
  _Topics:_ Culture and interculturalism, Evolutions of globalization, Globalization, Consequences of globalization, Corporate cultures, Multicultural teams, Knowing how to manage, Managing an intercultural team, Understanding and integrating cultural pillars, Knowing how to integrate new generations, Advantages of a multicultural team, Challenges of managing a multicultural team, Mistakes to avoid, Building team relationships (1), Building team relationships (2), Welcoming a foreign employee, Expatriation, Hosting your international colleagues, Key takeaways
  _Objectives:_ Understand cultural differences in the professional world, Become aware of your own cultural background, Optimize your intercultural management, Boost the effectiveness of a multicultural team
- **Organizing Your Professional Daily Life for Efficiency and Peace of Mind**
  _Topics:_ The concept of time, Why plan your day, Identifying time disruptors, Defining your ideal work environment, How to plan effectively with the GTD method, Going further with time horizons, Two new tools - NERAC and ALPEN, The Eisenhower Matrix, Essential rules, Multitasking or single-tasking, Focus, Motivation, The SMART objective, Personality and productivity, Fighting perfectionism, Improving your communication, Asserting yourself, Meeting deadlines, Avoiding procrastination, Managing your stress, Collaborative tools - friends or foes, Workspace, Email inbox and calendar, My team - my ally, The art of delegating, Finding and maintaining the right balance, Methodology, Conclusion
  _Objectives:_ Learn the fundamental principles and key laws of organization, Set up an optimal work environment, Define SMART daily and weekly objectives, Classify urgent and important tasks and prioritize them, Plan your days effectively and calmly to boost productivity
- **Leading and Managing a Team**
  _Topics:_ Management fundamentals, Manager integration, Recruitment, Employee onboarding, The four management styles, The ideal posture, The DISC model, The Herrmann model, Limiting beliefs and drivers, Emotional intelligence, Self-confidence and leading by example, How mutual trust works, The Karpman Triangle, The responsible adult-to-adult posture, Trust relationship levers, Communication principles, Nonviolent Communication (NVC), Three complementary communication methods, Conflict mechanics and prevention, Different methods for managing conflicts, Respectful corrective conversations, Sources of motivation, Setting objectives, Roadmap, Balanced Scorecard, Objective deployment with management cadences, Collective management cadences, Individual management cadences, Lean Management, Agile management, Building strong team cohesion, Individual development momentum, Collective development momentum, Liberated or teal organizations, Example - the Buurtzorg company, Example - the FAVI company, Scenario 1 - managing team conflicts, Scenario 2 - facilitating a remote meeting, Scenario 3 - knowing how to say no to a team member, Scenario 4 - remotivating a team member, Scenario 5 - having a corrective conversation with a team member
  _Objectives:_ Acquire the tools and methods for effective team management (DISC, Herrmann, emotional intelligence), Master the levers of motivation, trust, and conflict management within the team, Develop individual and collective skills using Lean, Agile, and liberated management approaches
- **Interpersonal Communication**
  _Topics:_ Interpersonal communication, The 3-dimensional model, Communication - the best posture to adopt, Adapting your posture to reach your objectives, The 4 rules of effective communication, Emotional intelligence (EI), EI - what does science say, EI and IQ, Techniques for applying EI in conversations, Increasing your EI, Paying attention to your inner state, Knowing how to recognize emotions, Why am I sensitive to emotions (or not), Increasing emotional sensitivity, Managing emotions in a professional context, Improving your ability to read colleagues' emotions, Formulating requests or demands, Emotional triggers at work, Attentive and empathetic listening, Filtering and controlling emotions at work, Understanding mental mechanisms, Being in tune with your emotions and communicating, Optimizing emotional self-regulation, Learning to handle difficult conversations, Negotiating a problematic situation, Effective managerial communication, Communicating and cultivating your influence
  _Objectives:_ Master the mechanisms of interpersonal communication and adopt the most effective posture, Develop emotional intelligence capabilities to better manage professional exchanges, Improve relational effectiveness through attentive listening and emotional self-regulation, Overcome misunderstandings and handle difficult communication situations
- **Better Managing Emotions, Stress, and Conflicts**
  _Topics:_ The concept of health in the workplace, Identifying tension-generating situations, Understanding stress mechanisms, Recognizing stress triggers and symptoms, Everything is a matter of perception, Defining your resources to face different types of stress, Developing outlets to tame your stress, Understanding emotional mechanisms, Grasping the emotion wheel at work, How the brain works, Vocabulary checkpoint, What is your personality type under normal conditions, What is your personality type under stress, Recognizing anger triggers and symptoms, Recognizing fear triggers and symptoms, Recognizing sadness triggers and symptoms, Recognizing frustration triggers and symptoms, What needs hide behind which emotions at work, Discovering your sources of satisfaction, How to communicate with opposite personality types, Developing active listening, Developing focused attention, Accepting each person's specificities, Learning to shift perspectives, Learning to breathe, Identifying cognitive biases, What is emotional contagion, Developing emotional intelligence, Developing relational skills, Developing emotional regulation strategies, Definition of conflict and its different types, The benefits of conflict, Leveraging collective intelligence to prevent conflicts, Tools for resolving conflicts, Developing problem-solving strategies, Scenario 1 - managing team conflicts, Scenario 2 - knowing how to say no to a team member, Scenario 3 - remotivating a team member, Scenario 4 - having a corrective conversation with a team member
  _Objectives:_ Develop relational and communication skills in a professional context, Identify and apply regulation strategies for stress and change to improve quality of life at work, Embrace emotions and develop emotional intelligence for efficient collaboration, Master conflict prevention and resolution tools within teams

### Block 4 - Preparatory and Reinforcement Modules

- **Optimizing Project Management**
  _Topics:_ Project management training expectations, Why projects fail, The main phases of project management, The main activities of project management, The project manager's role, Different project management philosophies, The four key project management indicators, Waterfall and V-model management, Iterative (agile) management, The effectuation process, Different project management philosophies, Defining objectives with the SMART method, Identifying stakeholders, Managing risks, Managing resources, The project manager as conductor, SWOT - a key tool for opportunity assessment, Framing, The requirements specification, Execution, The RACI matrix, The budget tracking sheet, Schedule management, Risk management, Key governance meetings throughout the project, Project deliverables, Project finalization, Deployment, Common project manager mistakes, Communication creates connection, Managing a project team, Now what - how to handle your first project in practice
  _Objectives:_ Master the concept of a project, its ecosystem, and different management philosophies (Waterfall, Agile, Effectuation), Apply project management fundamentals and tools (SMART, SWOT, RACI, requirements specification), Lead a project end-to-end while managing risks, resources, and communication
- **Advanced Agile Methods / Scrum**
  _Topics:_ The history of project management, Different project management models, Starting with the why, OKRs, Knowing our end users, Telling the story of our users, The Product Backlog, The User Story, The Roadmap, Design Sprint, Scrum fundamentals, Scrum roles, Artifacts, Rituals, Velocity, Relative estimations, Predictability, Kanban, Visual management, Continuous improvement, Agility at scale, Conclusion
  _Objectives:_ Differentiate the traditional project management approach from the agile approach and the product approach, Master the Scrum framework (roles, artifacts, rituals, velocity) and the Kanban system, Plan and prioritize with OKRs, User Stories, the Product Backlog, and the Roadmap, Assess the agile maturity of your organization and identify the steps for change management
- **Energizing Your Professional Development**
  _Topics:_ Discover your Ikigai, Clarify your professional objective, Describe your accomplishments, Your job market is an iceberg, Your keywords are your lifelong friends, Identify the right contacts, Now take action, Professional effectiveness techniques, In search of the perfect resume, The cover letter, Unsolicited applications, Succeeding in your recruitment interviews, Overview of social networks for job searching, Essential LinkedIn, 7 LinkedIn strategies, Going further - advanced job search techniques, Becoming a solution provider, Learn to hack job postings, The cover letter is dead - long live the solution offer, Your solution offer in a recruitment interview, You'll love in-person networking, The networking pitch, The APEROT method (pronounced like 'aperitif')
  _Objectives:_ Clarify your professional project (Ikigai) and boost your employability in a digital environment, Build a multichannel job search strategy (resume, LinkedIn, networking, targeted applications), Master recruitment interview techniques and the solution-offering approach, Develop your personal branding and professional communication to achieve your career goals

## Pedagogy Objectives

- Lead the decision-making arbitration phase of a project portfolio: needs gathering, feasibility analysis, prioritization, scoping, risk identification and management, team building, budget structuring, and writing requirements specifications
- Operationally implement a project portfolio: designing the organizational model, performance monitoring (KPIs), communication strategy, change management, project closure and evaluation
- Manage a project team: collaborative and cross-functional management, remote work organization, team facilitation, conflict management, multidisciplinary coordination, intergenerational and multicultural collaboration, inclusivity and disability awareness
- Develop and lead a corporate strategy: strategic analysis, business development, business planning, innovation and business models, leading entrepreneurial and intrapreneurial projects
- Drive financial and operational performance: budget control, forecasting, variance analysis, dashboards, Lean Six Sigma, and quality management
- Support digital transformation: agile methods (Scrum, Kanban), Design Thinking, data analysis tools (Power BI), interface design (Figma), and online marketing strategy
- Develop leadership and managerial skills: public speaking, interpersonal communication, emotional intelligence, intercultural management, professional monitoring, and stress management

**Pedagogy Vision:** 100% apprenticeship-based training oriented toward professional practice, combining high-level theoretical contributions with real-world scenarios. The program integrates case studies, group projects, and individualized coaching. Learners develop a **comprehensive strategic vision of project management, from governance to operational management, including leadership and risk management**. The pedagogical approach fosters the acquisition of skills that are immediately transferable to the workplace, with a 94% exam success rate and over 85% of graduates entering direct employment upon completion. The school holds the 'Best School Experience' label from Speak & Act (6th nationally in 2024).

**Presentation:** ECEMA, a member of the Collège de Paris network, is a recognized **business and management school** whose '**Project Portfolio Manager**' title is RNCP Level 7 certified (equivalent to a Master's degree). This MBA trains professionals capable of **developing and managing the overall project management strategy of an organization**. The program covers all the strategic, operational, and human skills necessary to **lead complex project portfolios in a constantly evolving environment**.

## Program Stats

#### Topics

44

#### Objectives

170

#### Courses

1261

#### Hours

1815

## Rankings

### ECEMA rankings in the Eduniversal Best Masters, MS & MBA in France - 2025 Edition

- Rank: 8 - Specialty: Project Management & Entrepreneurship - Observation: Top-performing specialization in innovation - Url: https://www.meilleurs-masters.com/master-management-de-projets-et-entrepreneuriat_1.html
- Rank: 15 - Specialty: Project Management - Observation: Excellence positioning ahead of many IAEs - Url: https://www.meilleurs-masters.com/master-management-de-projets.html
- Rank: 16 - Specialty: Quality, Safety, Environment (QSE) - Observation: Flagship program addressing CSR challenges - Url: https://www.meilleurs-masters.com/master-qualite-securite-environnement.html
- Rank: 18 - Specialty: Purchasing & Supply Chain - Observation: Strong recognition from industrial buyers - Url: https://www.meilleurs-masters.com/master-achats.html
- Rank: 27 - Specialty: Strategic Management - Observation: Intense competition with major post-bac schools - Url: https://www.meilleurs-masters.com/master-management-strategique.html

Full interactive version with timeline navigation: https://portfolio.josedacosta.info/en/journey/mba-strategic-project-management