---
title: "Business Strategy - José DA COSTA"
description: "Master strategic models (BCG, McKinsey, Ansoff), Porter's competitive advantage, and design growth, innovation, and digital transformation strategies."
locale: "en"
canonical: "https://portfolio.josedacosta.info/en/skills/business-strategy"
source: "https://portfolio.josedacosta.info/en/skills/business-strategy.md"
html_source: "https://portfolio.josedacosta.info/en/skills/business-strategy"
author: "José DA COSTA"
type: "skill"
slug: "business-strategy"
generated_at: "2026-04-23T15:45:12.353Z"
---

# Business Strategy

**Soft competency** - mba-strategic-project-management (MBA) - Advanced

## Competency description

Master strategic models (BCG, McKinsey, Ansoff), Porter's competitive advantage, and design growth, innovation, and digital transformation strategies.

## Personal Confidence

**Advanced** - 4/5

Scale: 1. Foundational · 2. Developing · 3. Proficient · 4. Advanced · 5. Expert

This reflects my personal confidence in applying this competency in real-world professional situations, based on hands-on experience, continuous learning, and practical outcomes.

## Details

- Domain: Soft skill (interpersonal)
- Source: mba-strategic-project-management (MBA)
- Confidence level: 4/5 (Advanced)
- Category: strategy-finance

## Progression across journey

This skill was developed across 3 different journey items.

- **1999** - [CTO · Founder · technical director](https://portfolio.josedacosta.info/en/journey/celiane-founder.md) (entrepreneurship) - Confidence: 4/5
- **2020** - [Entrepreneur · Various Business Domains](https://portfolio.josedacosta.info/en/journey/auto-entrepreneur-jdc.md) (entrepreneurship) - Confidence: 3/5
- **2023** - [mba-strategic-project-management](https://portfolio.josedacosta.info/en/journey/mba-strategic-project-management.md) (education) - Confidence: 4/5

## Related curriculum topics

- **Strategy and Business Development** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): The fundamental business triptych, Strategy models, Strategy communication
- **Budget Control and Forecast Budgeting** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): Budget and strategy
- **Developing a Business Plan** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): Business models of the digital era, Key stages of business creation, Business Model Canvas, Business plan fundamentals, Business plan format, Business plan content, Marketing strategy, Updating the business plan
- **Management Methods and Tools for Managers** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): The business management environment
- **Change Management and Innovation** (Block 2 - Operational Implementation of a Project Portfolio): Building the business model for your innovation, Business Model Canvas Part A - Customers, Business Model Canvas Part B - Business model, Business Model Canvas Part C - Key partners, resources, and activities, Business Model Canvas examples, Blue Ocean Strategy, Implementing a Blue Ocean Strategy, Blue Ocean and Business Model Canvas, Where to act to evolve your Business Model Canvas
- **Building and Managing Commercial Strategy** (Block 2 - Operational Implementation of a Project Portfolio): Corporate strategy, Defining strategic business areas, Developing a commercial strategy, Managing commercial strategy
- **Leading an Entrepreneurial Project** (Block 2 - Operational Implementation of a Project Portfolio): Introduction to the Business Model Canvas tool, Key sections of the business plan
- **Innovation and Business Models** (Block 2 - Operational Implementation of a Project Portfolio): Innovation and business model, Blue Ocean Strategy - fundamental principles, Blue Ocean Strategy - methodological approach, What is a business model, Designing an innovative business model, Business Model Canvas methodological approach, Different business model types
- **Entrepreneurial Strategic Management and Communication** (Block 2 - Operational Implementation of a Project Portfolio): Comparing potential business models, Establishing an efficient commercial strategy
- **Commercial Development and Digital Transformation** (Block 2 - Operational Implementation of a Project Portfolio): Digital transformation
- **Integrating Digital into Your Multi-Media Communication Strategy** (Block 2 - Operational Implementation of a Project Portfolio): The role of digital in communication strategy, Building a digital communication strategy, Defining the media strategy
- **Managing and Maximizing Performance Indicators** (Block 2 - Operational Implementation of a Project Portfolio): Performance at the service of corporate strategy, Defining strategic business areas (SBAs), Business-specific performance indicators
- **Designing and Managing an Online Marketing Plan** (Block 2 - Operational Implementation of a Project Portfolio): Defining a marketing strategy
- **Data Analysis with Power BI** (Block 2 - Operational Implementation of a Project Portfolio): Business Intelligence overview
- **Collaborative Innovation** (Block 3 - Project Team Management): Business model of an innovation project or startup, Business plan of an innovation project or startup, Innovative business models - marketplaces, Innovative business models - SaaS (Software as a Service), Designing and validating your innovation strategy, Business case - genesis of a usage economy project at Leroy Merlin, Business case - product discovery for a usage economy project at Leroy Merlin, Business case - proof of concept on usage economy at Leroy Merlin
- **Digitalization Management** (Block 3 - Project Team Management): Self-assessing your digital strategy, Business case - under the hood of Netflix, the AI-powered data factory
- **Mastering Cross-Functional Management and Developing Leadership** (Block 3 - Project Team Management): Using the allies strategy

## Broader curriculum context

Other modules from the same training program that provide complementary context:

- **Leading and Mastering a Project** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): Introduction, What is a project, What is project management, Project life cycle, Project architecture
- **Managing Project Risks** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): Introduction, History and standards, Language and definitions, Risk management concept, Project benefits
- **Forecasting and Budget Management** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): Management control theories, Performance measurement tools, Introduction to budget management, Introduction to the sales budget, Mathematical tools and sales forecasting
- **Writing a Project Requirements Specification** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): Learning objectives and basic terminology, Real-world applications, Project management, Requirements specification objectives, Functional requirements specification vs. technical requirements specification
- **Disability Management in the Workplace** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): Origins of the word, Taylorism, The Great War, Evolution of the legal framework 1919-1957, Evolution of the legal framework 1957-2005
- **Communicating in Project Mode** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): What is a project, Defining communication, Different types of communication, At which project stages to communicate, Why communicate in a project
- **Defining and Deploying Professional Monitoring** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): What is professional monitoring, Different types of monitoring, Different monitoring approaches, Different monitoring tools, Monitoring information
- **Public Speaking: Captivate and Persuade Your Audience** (Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio): What is good communication, The 3 qualities of a good communicator, Watch out for our beliefs, Taking the stage, Stage fright
- **Designing and Managing a Project** (Block 2 - Operational Implementation of a Project Portfolio): General overview, What is a project, The project manager, The project team, Project life cycle
- **Lean Management** (Block 2 - Operational Implementation of a Project Portfolio): Lean Management - introduction, History of Lean Management, Lean Management concept, The criticality of added value, Inefficiency and waste
- **Dashboarding and Commercial Management Tools** (Block 2 - Operational Implementation of a Project Portfolio): Why monitor your activity, Who needs commercial monitoring, Commercial activity in the company, Monitoring fundamentals, Stakeholders
- **Mastering Quality Management in the Digital Era** (Block 2 - Operational Implementation of a Project Portfolio): Quality fundamentals, The quality management system, The seven principles of quality management, Determining QMS processes, Building your company's process map
- **Facilitating a Meeting** (Block 2 - Operational Implementation of a Project Portfolio): Objectives, What is a meeting, What is the purpose of a meeting, Pre-meeting preparation, Who should attend
- **Figma** (Block 2 - Operational Implementation of a Project Portfolio): Color systems, Images and pixels, Usage context, UX rules applied to UI, What is Figma
- **New Management Trends** (Block 3 - Project Team Management): Next-generation management, The new-generation manager mantras, The hybrid manager - white magic or dark magic, The overwhelmed manager, Preparing your recruitment effectively
- **Intercultural Management** (Block 3 - Project Team Management): Introduction, Know yourself first, A picture is worth a thousand words, Cultural intelligence, The GLOBE 2020 study
- **Agile Methods: Accelerating Projects and Meeting Deadlines** (Block 3 - Project Team Management): Presenting the journey - paradigms and changes, Project management and complexity, Limitations of traditional approaches - what don't we understand, How did we get here, Introduction to Agility
- **Design Thinking** (Block 3 - Project Team Management): Definition and origins of Design Thinking, The Design Thinking philosophy and approach, The 5-step methodology, Use case example, Immersion - how to conduct user interviews
- **Working in Groups with Collaborative Tools** (Block 3 - Project Team Management): Collaboration - a major challenge for companies, A work environment in full transformation, New forms of collaboration-centered organization, Working collaboratively remotely, From collaboration to collective intelligence
- **Corporate Culture and Intercultural Management** (Block 3 - Project Team Management): Culture and interculturalism, Evolutions of globalization, Globalization, Consequences of globalization, Corporate cultures
- **Organizing Your Professional Daily Life for Efficiency and Peace of Mind** (Block 3 - Project Team Management): The concept of time, Why plan your day, Identifying time disruptors, Defining your ideal work environment, How to plan effectively with the GTD method
- **Leading and Managing a Team** (Block 3 - Project Team Management): Management fundamentals, Manager integration, Recruitment, Employee onboarding, The four management styles
- **Interpersonal Communication** (Block 3 - Project Team Management): Interpersonal communication, The 3-dimensional model, Communication - the best posture to adopt, Adapting your posture to reach your objectives, The 4 rules of effective communication
- **Better Managing Emotions, Stress, and Conflicts** (Block 3 - Project Team Management): The concept of health in the workplace, Identifying tension-generating situations, Understanding stress mechanisms, Recognizing stress triggers and symptoms, Everything is a matter of perception
- **Optimizing Project Management** (Block 4 - Preparatory and Reinforcement Modules): Project management training expectations, Why projects fail, The main phases of project management, The main activities of project management, The project manager's role
- **Advanced Agile Methods / Scrum** (Block 4 - Preparatory and Reinforcement Modules): The history of project management, Different project management models, Starting with the why, OKRs, Knowing our end users
- **Energizing Your Professional Development** (Block 4 - Preparatory and Reinforcement Modules): Discover your Ikigai, Clarify your professional objective, Describe your accomplishments, Your job market is an iceberg, Your keywords are your lifelong friends

## Other technical competencies from the same diploma

- [Project Portfolio Management (PPM)](https://portfolio.josedacosta.info/en/skills/project-portfolio-management.md) - Select, prioritize, and balance a project portfolio, optimize resources, and manage overall portfolio performance.
- [Project Governance](https://portfolio.josedacosta.info/en/skills/project-management.md) - Design and implement governance structures (PMO, steering committees), maturity models (CMMI, OPM3), and ensure strategic alignment of projects.
- [Strategic Analysis](https://portfolio.josedacosta.info/en/skills/strategic-analysis.md) - Conduct macro-economic (PESTEL), industry (Porter's 5 Forces), and internal (SWOT) diagnostics to position the company and identify key success factor
- [Risk Management](https://portfolio.josedacosta.info/en/skills/risk-management.md) - Identify, analyze (qualitatively and quantitatively), and address risks through risk matrices, registries, and response strategies.
- [Budget and Financial Management](https://portfolio.josedacosta.info/en/skills/budget-financial-management.md) - Develop and track project budgets, analyze variances, calculate ROI, produce financial forecasts, and deliver financial reporting.
- [Agile & Scrum Methodologies](https://portfolio.josedacosta.info/en/skills/agile-scrum-methodologies.md) - Apply the Agile Manifesto, the Scrum framework (roles, events, artifacts), estimation techniques, and Kanban methodology.
- [Lean Six Sigma](https://portfolio.josedacosta.info/en/skills/continuous-improvement-lean-kaizen.md) - Apply Lean Management principles (5S, VSM, Kanban), the DMAIC Six Sigma methodology, and statistical tools for continuous improvement.
- [Performance Evaluation (KPIs)](https://portfolio.josedacosta.info/en/skills/performance-evaluation-kpi.md) - Define KPIs, build performance dashboards, analyze results, practice benchmarking, and use Business Intelligence tools.
- [Data-Driven Decision Making](https://portfolio.josedacosta.info/en/skills/data-driven-decision-making.md) - Leverage data and Business Intelligence tools to guide strategic and operational decisions in a factual manner.
- [Knowledge Capitalization](https://portfolio.josedacosta.info/en/skills/knowledge-capitalization.md) - Conduct lessons learned reviews, document insights, manage knowledge bases, and facilitate communities of practice.

## Acquired during: MBA Strategic Project Management

MBA Project Portfolio Manager at ECEMA (2021-2023), RNCP Level 7. Focused on strategic project management, financial analysis, team leadership, and organizational transformation.

[See full journey entry](https://portfolio.josedacosta.info/en/journey/mba-strategic-project-management.md)

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