Technical SkillMBAAdvanced
Business Strategy
Competency Description
Master strategic models (BCG, McKinsey, Ansoff), Porter's competitive advantage, and design growth, innovation, and digital transformation strategies.
Personal Confidence
Advanced4/5
FoundationalDevelopingProficientAdvancedExpert
This reflects my personal confidence in applying this competency in real-world professional situations, based on hands-on experience, continuous learning, and practical outcomes.
Progression across journey
This skill was developed across 3 different journey items
Related Courses in MBA Program
MBA program modules covering this competency
Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio
Strategy and Business Development
The fundamental business triptychStrategy modelsAnsoff MatrixMcKinsey MatrixPorter's Generic Strategies
Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio
Budget Control and Forecast Budgeting
Budget and strategyTypes of organizational control models
Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio
Developing a Business Plan
Business models of the digital eraKey stages of business creationBusiness Model CanvasBusiness plan fundamentalsBusiness plan format
Block 1 - Managing the Decision-Making Arbitration Phase of a Project Portfolio
Management Methods and Tools for Managers
The business management environment
Block 2 - Operational Implementation of a Project Portfolio
Designing and Managing a Project
Digital projectsCharacteristics of a digital project (1)Characteristics of a digital project (2)
Block 2 - Operational Implementation of a Project Portfolio
Change Management and Innovation
Creativity, invention, and innovationSources of innovationParadigms, discontinuities, and customer insight as innovation leversImagining creative solutions - Design ThinkingBuilding the business model for your innovation
Block 2 - Operational Implementation of a Project Portfolio
Building and Managing Commercial Strategy
Corporate strategyStudying competitive forces - PorterDefining strategic business areasThe 4Cs driving innovationDeveloping a commercial strategy
Block 2 - Operational Implementation of a Project Portfolio
Leading an Entrepreneurial Project
Introduction to the Business Model Canvas toolKey sections of the business planGrowth HackingSales strategies
Block 2 - Operational Implementation of a Project Portfolio
Innovation and Business Models
Invention, innovation, new productsInnovation and marketSources of innovationInnovation and consumptionPerception and behaviors toward innovation
Block 2 - Operational Implementation of a Project Portfolio
Entrepreneurial Strategic Management and Communication
Establishing a convincing strategic planComparing potential business modelsEstablishing an efficient commercial strategy
Block 2 - Operational Implementation of a Project Portfolio
Commercial Development and Digital Transformation
Digital transformationExamples of successful digital transformationsHow to encourage digital transformationAdopting digital tools in daily operations
Block 2 - Operational Implementation of a Project Portfolio
Dashboarding and Commercial Management Tools
The specific case of digital
Block 2 - Operational Implementation of a Project Portfolio
Integrating Digital into Your Multi-Media Communication Strategy
The digital transformation of communicationMedia in the digital revolution eraThe role of digital in communication strategyImpact of digital on media consumptionBuilding a digital communication strategy
Block 2 - Operational Implementation of a Project Portfolio
Mastering Quality Management in the Digital Era
Designing company products and services
Block 2 - Operational Implementation of a Project Portfolio
Managing and Maximizing Performance Indicators
Performance at the service of corporate strategyDefining strategic business areas (SBAs)Business-specific performance indicators
Block 2 - Operational Implementation of a Project Portfolio
Figma
Atomic Design - the principleMaking your designs interactive - sharing your prototype
Block 2 - Operational Implementation of a Project Portfolio
Designing and Managing an Online Marketing Plan
Defining a marketing strategyCompetitive analysisWhich digital marketing lever for which objectiveDefining digital advertising costsIdentifying other digital-related costs
Block 2 - Operational Implementation of a Project Portfolio
Data Analysis with Power BI
Business Intelligence overviewCreating and managing models in Power BI
Block 3 - Project Team Management
Intercultural Management
Eight keys to international success - leadership models
Block 3 - Project Team Management
Collaborative Innovation
Defining innovationThe social dimension of innovationBusiness model of an innovation project or startupBusiness plan of an innovation project or startupInnovative business models - marketplaces
Block 3 - Project Team Management
Design Thinking
Definition and origins of Design ThinkingThe Design Thinking philosophy and approachExamples of physical and digital prototypingWhy and how to frame a Design Thinking workshopDesigning a well-structured workshop agenda
Block 3 - Project Team Management
Digitalization Management
Understanding the characteristics of the digital and AI economyHow companies position themselves toward digital and AI transformationWhy digital and AI transformation is so difficultNeither too ambitious nor too conservative - choosing the scope of your transformationMethod for establishing priority transformation initiatives
Block 3 - Project Team Management
Mastering Cross-Functional Management and Developing Leadership
Using the allies strategy
Block 3 - Project Team Management
Working in Groups with Collaborative Tools
A work environment in full transformationToward collaborative work within a digital workplace
Block 3 - Project Team Management
Corporate Culture and Intercultural Management
Advantages of a multicultural team
Block 3 - Project Team Management
Better Managing Emotions, Stress, and Conflicts
Developing emotional regulation strategiesDeveloping problem-solving strategies
Block 4 - Preparatory and Reinforcement Modules
Advanced Agile Methods / Scrum
Different project management modelsDesign Sprint
Block 4 - Preparatory and Reinforcement Modules
Energizing Your Professional Development
7 LinkedIn strategies
Source Program