Supplementary Certificate in Specialized Multimedia Product Sales
Ensemble scolaire Saint-Genes La Salle Bordeaux
Original Name
MC Specialized Multimedia Product Sales
Post-BEP/CAP Specialization (Level IV)
Current Name
Professional Title: Connected Home Equipment Sales Advisor
RNCP Professional Certification
The Supplementary Certificate in Specialized Multimedia Product Sales, created in 1997, was abolished in 2005 due to the rapid evolution of multimedia technologies and digital convergence. The profession evolved into the professional title "Connected Home Equipment Sales Advisor," which now encompasses connected devices, home automation, and smart home solutions in addition to traditional multimedia products.
Ensemble scolaire Saint-Genes La Salle Bordeaux is a prestigious Lasallian educational institution founded in 1840, located in the heart of Bordeaux at 160 rue de Saint-Genes. Recognized as one of the finest schools in Bordeaux, it consistently ranks #1 among Bordeaux high schools in national rankings (L'Internaute, Le Figaro Etudiant, SchoolScore), achieving a 100% baccalaureate pass rate with over 90% of students earning honors. With a Social Position Index (IPS) of 148.5, well above the national average, Saint-Genes La Salle provides an academic environment of excellence distinguished by the quality of its mentorship and the diversity of its programs. The institution, welcoming students from kindergarten through higher education, offers both general and vocational high school tracks, enabling each student profile to find an excellence pathway tailored to their aptitudes and ambitions.
Visit Institution WebsiteThe Supplementary Certificate in Specialized Multimedia Product Sales at Saint-Genes La Salle offered an intensive 820-hour training program combining technical expertise and commercial skills. Students developed a unique dual competency: mastering emerging multimedia technologies (computing, audiovisual, video games, Internet) while acquiring specialized sales techniques. The training relied on hands-on scenarios - live product demonstrations, sales simulations, and equipment installation and configuration in front of customers. A 12-week work placement in professional settings (specialized retailers, multimedia stores) provided direct immersion in technology product commerce, enabling students to develop both product expertise and commercial acumen through direct customer interaction. The Lasallian educational framework, centered on individual guidance and supportive learning, fostered each student's personal growth and professional autonomy.
Block 1 - Sales Techniques and Customer Relations
Multimedia Product Sales Techniques
- Customer reception and engagement
- Needs and purchase motivation discovery
- Multimedia product argumentation and demonstration
- Objection handling and sales closing
- Upselling and cross-selling
- After-sales follow-up and customer retention
Sales Floor Management
- Shelving and merchandising of multimedia products
- Inventory management and restocking
- Commercial promotions and events
- Regulations for technology product sales
Block 2 - Multimedia Product Technology
Computing and Multimedia Environment
- Computer architecture and peripherals
- Operating systems (Windows, Mac OS)
- Office and multimedia software
- Home networks and Internet connectivity
- Data storage technologies
- Multimedia formats and media (CD, DVD, MP3)
Audiovisual and Digital Entertainment Equipment
- Video game consoles and accessories
- Digital cameras and camcorders
- Multimedia players and burners
- Home cinema and audio systems
- Mobile phones and PDAs
- Accessories and connectors
Block 3 - Professional Environment
Economic and Legal Environment
- Consumer law and warranties
- Distance selling regulations
- Personal data protection
- Intellectual property and digital rights
Work Placement (12 weeks)
- Professional immersion (specialized retailers, multimedia stores)
- Hands-on practice of sales techniques for technology products
- Observation and participation in commercial operations
| Position / Function | Organization | Period | Duration |
|---|---|---|---|
| MCVM Work-Study Program | PENTASONIC PENTA 33 - 33700 Merignac | 10/08/2001 - 05/24/2002 | 525 h |
MCVM Work-Study Program
Server installation and configuration, network setup, multimedia product sales, LAN party organization, router configuration, Linux and Windows server configuration, user training, NAS configuration.
National high school rankings 2024-2025 (general and vocational tracks)
| Rank | Specialty |
|---|---|
| 1 st | Saint-Genes La Salle High School - Bordeaux ranking (general track) |
| 115 th | Saint-Genes La Salle High School - National ranking (general track) |
| 102 nd | Saint-Genes La Salle Private School - National ranking of private high schools |
5 Technical Skill · 3 Soft Skill
Technical Skill
Apply sales techniques for technology products: needs discovery, technical argumentation, objection handling, and closing sales.
Master the technical and functional characteristics of multimedia products (computers, peripherals, software, consoles) to advise customers effectively.
Perform live demonstrations of multimedia products, install and configure equipment in front of customers, and highlight key features.
Organize product displays, manage shelf layout and multimedia product merchandising, handle inventory and coordinate promotions.
Provide after-sales support, handle product returns and warranty claims, and implement customer retention strategies.
Soft Skill
Welcome, listen to, and guide customers in choosing multimedia solutions suited to their needs and budget.
Communicate clearly about product features, simplify technical terminology, and adapt messaging to the customer's knowledge level.
Understand consumer protection regulations, warranty obligations, and intellectual property rights in the digital products domain.
